Library · External resources

External apps and articles

Explore external apps and references for discovery, delivery and AI evaluation. These are links to other organisations, not SansarAI draft tools or guides.

A considered starting point

20 external apps · 19 articles & references
Checked October 2026

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Editorial selection, not a ranking

External app

Discovery & research

Dovetail

Organise customer interviews and feedback, then explore recurring themes with links back to the evidence.

Use it for

an opportunity brief grounded in customer problems and supporting interview excerpts.

External app

Competitive intelligence

Perplexity

Research questions across the web and follow cited sources to check the resulting synthesis.

Use it for

a first-pass competitor landscape; verify important claims against competitors' own documentation.

External app

Discovery & research

Maze

Run studies to investigate customer needs, test concepts and evaluate prototype usability.

Use it for

Test whether customers understand an AI feature's value and can complete its core workflow.

External app

Competitive intelligence

Similarweb

Explore website and app audiences, traffic patterns and competitive market signals.

Use it for

Compare acquisition channels and investigate opportunities. Treat third-party traffic figures as estimates, not exact internal analytics.

External app

Prioritisation & roadmaps

Productboard

Connect customer feedback and feature ideas with product objectives and shared roadmaps.

Use it for

Make evidence and strategic rationale behind roadmap choices visible.

External app

Collaboration & planning

Miro

Bring research synthesis, journey maps, workshops and product plans together on a collaborative canvas.

Use it for

Map an AI-assisted journey and discuss opportunities, assumptions and trade-offs.

External app

Prototyping

Lovable

Describe a web product in natural language, then iteratively build and refine a working experience.

Use it for

Create a functional concept prototype for stakeholder reviews and early feedback.

External app

Analytics & measurement

Amplitude

Investigate product behaviour, user journeys and conversion patterns through product analytics.

Use it for

Examine adoption and repeat usage, then investigate abandonment.

External app

Analytics & measurement

Mixpanel

Explore event-based product behaviour to understand conversion, engagement and retention.

Use it for

Compare activation and retention across cohorts after introducing an AI-assisted workflow.

Article & reference

Responsible AI

People + AI Guidebook

Google PAIR's human-centred AI design guidance covers trust, explanations, control and errors.

Use it for

Review onboarding, limitations, feedback and fallback. Foundational design guidance, not a regulatory checklist.

Article & reference

Prompting & prototyping

Prompting best practices

Claude-specific guidance on explicit instructions, relevant context, examples and output constraints.

Use it for

Prototype repeatable feedback synthesis or classification and evaluate prompt changes.

External app

Prototyping

Replit

Build and iterate on a working app from a written brief, with code and hosting in the same environment.

Use it for

Make a realistic prototype when stakeholders need to try a workflow rather than review a specification.

Keep in mind: Treat generated apps as unreviewed software. Check accessibility, authentication, data handling and failure states before real users or sensitive data enter the system.

External app

Analytics & measurement

PostHog

Bring product events, session replay, feature flags and experiments into one place to investigate behaviour and test changes.

Use it for

Connect a funnel drop-off to observed sessions, then measure a proposed improvement.

Keep in mind: Define and validate your events first. Mask sensitive fields and check consent requirements before collecting behavioural data.

External app

Analytics & measurement

Microsoft Clarity

Use session recordings and heatmaps to see where visitors hesitate, click or abandon a page.

Use it for

Investigate a confusing form or landing-page journey before designing the next test.

Keep in mind: A recording shows behaviour, not the person’s motivation. Combine it with interviews and verify masking and consent settings.

External app

Prioritisation & roadmaps

Linear

Organise initiatives, projects and issues so a product decision can stay connected to delivery work.

Use it for

Turn an agreed opportunity into a scoped project with ownership, milestones and visible follow-through.

Keep in mind: A tidy backlog does not validate demand. Keep customer evidence and outcome measures attached to the work.

External app

Prioritisation & roadmaps

Jira Product Discovery

Collect ideas and supporting evidence, compare them with consistent criteria, and connect priorities to Jira delivery.

Use it for

Make roadmap trade-offs visible when several teams need to agree what happens next.

Keep in mind: Scores reflect the assumptions you enter. Record confidence, dependencies and the reason for any override.

External app

Workflow automation

n8n

Build inspectable workflows with visual steps, code and AI components for repeated product operations.

Use it for

Create a reviewed feedback-triage pipeline that classifies incoming items and drafts a weekly summary.

Keep in mind: Design approval steps, duplicate protection, error alerts and a way to stop the workflow. Self-hosting also creates maintenance and security responsibilities.

External app

Workflow automation

Zapier

Connect repeatable steps across business apps, including AI-assisted classification and drafting where appropriate.

Use it for

Route product feedback into a review queue and prepare a digest without manually copying each item.

Keep in mind: Check the exact trigger and action your apps support. Test permissions, retries and duplicate records before switching a workflow on.

External app

Collaboration & planning

Airtable

Combine linked records, views and automations to build a lightweight product-operations workspace.

Use it for

Keep research evidence, opportunities, experiments and owners connected in a shared tracker.

Keep in mind: Agree on record ownership and field definitions early. Review access and limits before using it as an operational system.

External app

AI evaluation

Langfuse

Inspect AI application traces and compare prompt or model changes against datasets and evaluation scores.

Use it for

Check whether a new AI workflow improves real tasks without regressing on important edge cases.

Keep in mind: Useful results need representative test cases and reviewed scoring criteria. Production traces may contain private data, so minimise and redact what you capture.

External app

Discovery & research

UserTesting

Gather feedback from people using concepts, prototypes and live experiences, with analysis support for finding recurring issues.

Use it for

Observe how the target audience understands and completes a task before committing to a design direction.

Keep in mind: Screen for the right participants and use neutral tasks. A small qualitative study can reveal problems but cannot estimate their population frequency.

Article & reference

AI evaluation

Compare AI experiments

A practical guide to comparing AI runs, inspecting individual regressions and keeping the test conditions comparable.

Use it for

Review a candidate prompt or model against a baseline before approving a release.

Keep in mind: The examples use Langfuse. Apply the comparison principles in your own stack, and include human review for consequential errors.

Article & reference

Product strategy

Product Strategy – Overview

Marty Cagan explains how product strategy selects important problems and connects them to team objectives through evidence and leadership choices.

Use it for

Prepare a strategy discussion that names the problems to pursue, the rationale and the work you will leave aside.

Keep in mind: A leadership perspective, not a complete strategy template. Supply your own market evidence, constraints and explicit trade-offs.

Article & reference

Product strategy

Objectives and Key Results (OKRs)

A facilitated approach to defining objectives, measurable key results, ownership and regular progress reviews.

Use it for

Check whether a team objective describes a meaningful change and whether its results can actually be measured.

Keep in mind: Examples and scoring conventions are illustrative. Agree your own baselines, target rationale and distinction between commitments and stretch goals.

Article & reference

Prioritisation & roadmaps

3 Types of Roadmaps in UX and Product Design

Distinguishes product-wide, field and specialty roadmaps, including their owners, dependencies and collaboration challenges.

Use it for

Choose the right roadmap scope before combining product, design, engineering and go-to-market plans.

Keep in mind: Written from a UX perspective. A roadmap communicates direction; separately identify any approved delivery dates or external commitments.

Article & reference

Collaboration & planning

DACI Decision-Making Framework

Clarifies the driver, approver, contributors and informed audience for a decision, with a record of options and the eventual outcome.

Use it for

Unblock a cross-functional choice when consultation is happening but nobody knows who can decide.

Keep in mind: A framework does not grant authority. Confirm the actual decision rights and involve people affected by the choice.

Article & reference

Product strategy

The Product Operating Model: An Introduction

An introduction to how product strategy, empowered teams, discovery and delivery fit together, including the responsibilities of product leaders.

Use it for

Discuss which team conditions need to change before expecting ownership of outcomes.

Keep in mind: This is a particular operating-model perspective. Adapt it to your organisation rather than treating a new team label or ceremony as a transformation.

Article & reference

Product strategy

Coaching Tools – The Assessment

A manager-led approach to discussing the gap between product-management capabilities and the expectations of a particular role.

Use it for

Prepare an evidence-based development conversation and choose a small number of capabilities to practise.

Keep in mind: Use as a conversation aid, not an automated employee score. Expectations need local context, direct observation and a fair human review.

Article & reference

Product strategy

Non-obvious pricing advice for startups

PostHog shares its perspective on pricing units, customer fit, billing operations and making charges understandable and predictable.

Use it for

Generate questions about how a proposed package changes customer behaviour and what it takes to bill it reliably.

Keep in mind: A company-specific viewpoint, not a universal pricing formula. Validate customer value, unit economics and contractual obligations in your own context.

Article & reference

Collaboration & planning

Product launch checklist: How to ensure a successful launch

A broad launch-planning guide spanning audience research, positioning, coordination, readiness and post-launch evaluation.

Use it for

Identify missing work across product, marketing, sales and support before agreeing a launch plan.

Keep in mind: The checklist is a starting point, not proof of readiness. Add product-specific quality gates, rollback and accountable go/no-go ownership.

Article & reference

Analytics & measurement

Team goals, signals, and measures

A team exercise for translating a goal into observable signals and measures rather than stopping at a list of completed activities.

Use it for

Align on what customer or business change would count as progress before building a dashboard.

Keep in mind: A plausible signal is not evidence of causality. Check metric definitions, collection quality and whether the measure can be gamed.

Article & reference

Collaboration & planning

Incident postmortems

Atlassian describes its approach to reviewing incident impact, contributing causes, response and owned follow-up actions.

Use it for

Connect a resolved customer-impacting incident to preventive product and operational work that can be checked later.

Keep in mind: Severity thresholds and review timings describe Atlassian’s process. Use your own incident policy, access controls and approved customer communications.